Our social research expertise includes conducting social development research including, Financial & Livelihood studies, Social Cash Transfer surveys, Governance, Water & Sanitation, Energy, Education, Agriculture, Health and Nutrition, HIV/AIDS amongst others. We also monitor media content for social impact.
We provide market research critical information about your market and your business landscape. Using either qualitative or quantitative research, we unveil how your company is perceived by the target customers and clients you want to reach. We help you understand how to connect with them, show how you stack up against the competition, and inform how you plan your next steps.
We support our client in having an informed Media Strategy. We support brands and media agencies in understanding how their campaigns are performing and where they stand against the competition. Media and communications agencies create more effective and efficient media plans and create better campaigns.
We help our clients develop informed media strategies by providing audience measurement services. We assist brands and media agencies in assessing campaign performance and benchmarking against competitors. Our audience measurement insights enable media and communications agencies to create more effective and efficient media plans and develop better campaigns.